HubSpot Company News

News Facts

• The way people research and purchase products and services has changed as more people rely on the Internet when making purchasing decisions. Because of this, marketers must rethink their marketing approach.
• Older outbound marketing programs like print advertising, tradeshows, direct mail and telemarketing are not as effective as they used to be. Companies need an inbound marketing strategy to get found by more prospects and convert higher percentages of them into leads and customers.
• People who have relied on Website Grader in the past for tips on SEO can now turn to the free Website Grader tool to better understand how their Website and company are represented across the Internet. (www.WebsiteGrader.com)
• Website Grader now provides a comprehensive inbound marketing score that incorporates Website traffic, search engines, the blogosphere, social media and other inbound marketing factors. What's new about Website Grader:

Enhanced Grade - A company is graded on both the Website and content across the Web, providing a 360-degree view of the company online

Keyword Grader - Keywords relevant to the company are graded to provide metrics on how the company is found in search engines by prospects

Interior Page Analysis - Pages beyond the home page are reviewed to see if they have the right attributes, grading the company's on-page SEO efforts

Blogosphere - The company's effectiveness in the blogosphere is graded by searching for the company's blog, evaluating its rank and the number of subscribers

Social Media - Presence in social media is evaluated by reporting where the company is bookmarked, how many votes it has received and on which directories it is located

• People who use Website Grader now can expect a comprehensive analysis of inbound marketing, including the company's Website, as well as the company's presence throughout blogs, search engines and social media as well as a comparison to competitors.

Links for more information:
HubSpot's Internet Marketing Blog
HubSpot's Company News
Website Grader Free Marketing Tool

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot
"Searching and buying patterns have changed and companies need to make sure they are evolving with people's new purchasing behaviors. With this understanding, we have expanded Website Grader beyond Website evaluation by casting a wider net and evaluating companies' full presence on the Web - their inbound marketing grade. Understanding how well a company or product is being found across the Internet as a whole allows companies to increase their chances of generating more inbound leads, which are more qualified than other lead sources."

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free marketing tool is available at www.websitegrader.com.

Cambridge, Mass. - February 4, 2008 - HubSpot, an Internet marketing company, today announced that they have been featured on the cover of American Venture Magazine as part of the ‘most promising start-ups of 2008' issue. Chosen by editors of the publication, HubSpot was selected amongst other start-up companies in various industries based on crucial developments of teambuilding, focused leadership and working toward a common goal of growing the company and its customers.

American Venture Magazine reviewed over 350 emerging companies of which 33 finalists were selected based on their teamwork, vision, market leadership and technological successes. The full list of American Venture Magazine's ‘most promising start-ups of 2008', including company profiles and contact information can be seen on their website at http://americanventuremagazine.com/articles/850.

"Our Company achievements and focused passion for our products and services have allowed us to successfully support more than 200 customers in their inbound marketing efforts," said Brian Halligan, CEO of HubSpot. "As a start-up, recognition like this from people outside the Company only strengthens our belief that we are doing something special here."

The HubSpot Internet marketing system helps companies transform their marketing so they can become a hub for conversations in their market, helping them to get found by more prospects and convert higher percentages of them to customers.

The entire HubSpot article in American Venture Magazine and company photos can be seen online or in the hardcopy of the January issue.

Caption:

The HubSpot Team, from left to right: Jonah Lopin, Mark Roberge, Mike Volpe, Todd Garland, Chris Johnson, Alyssa Antonell, Heidi Carlson, Patrick Fitzsimmons, Dan Abdinoor, Brian Halligan, Dharmesh Shah, Jim O'Neill, Drew Smith, Colleen Coyne, Ellie Mirman, Mark Greco, Brian Karas.

Missing or hired after photo was taken: Peter Caputa IV, Sue Churchill, Mohamed Faramawi, Buck Flather, Dave Nielsen, Brian Rogers, Sam Tanner, Dan Tyre, Nader Soliman, Yoav Shapira, Waqas Younas.

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free marketing and SEO tool is available at www.WebsiteGrader.com.

• Using Internet marketing data to make a prediction, HubSpot predicts that the New England Patriots will beat the New York Giants at Super Bowl XLII. This predication has nothing to do with the Patriots record-breaking regular season or the Giants' remarkable run in the playoffs, because past performance rarely impacts future results.
• HubSpot's executives are nearly all MIT alumni, which is why the Company is betting based on cold hard numbers-Internet statistics and how many people link and discuss the Patriots online, rather than Tom Brady and Randy Moss' record-breaking results this season.
• HubSpot's theory on who will win the Super Bowl is similar to how Las Vegas picks the spread - simple popularity. In layman terms, HubSpot is predicting and betting on the Patriots winning the Super Bowl simply because of how popular they are all over the Internet. And online, being popular is all that matters.
• Want the data to prove that people love to talk about the Patriots more than the Giants online? Well, HubSpot's marketing tool, Website Grader, performed an analysis on both the Patriots Website and the Giants Website and revealed that based on every major Internet marketing metric, the Patriots will win against the Giants.
• The data pulled from HubSpot's Website Grader shows the number of people bookmarking the Patriots, linking to the Patriots and visiting the Patriots Website outnumbers those for the Giants' website. According to HubSpot:

• The Patriots have 35 percent more del.icio.us bookmarks.

• The Patriots have 125 percent more inbound links - over 450,000 web pages link to New England's Website.

• The Patriots also have a much higher traffic rank than the Giants, indicating they are getting a lot more website traffic.
  

• Not only are the Patriots undefeated in the NFL, but they are also topping the Google charts.

• For the search terms "Superbowl Champion", "Superbowl Champions", "Super Bowl Champion" and "Super Bowl Champions" www.patriots.com is on the first page of Google results and www.giants.com is not even ranked.

• The Patriots also have a higher Google Page Rank than the Giants.
  

• HubSpot does not have any relationship or affiliation with the NFL, any NFL team or the Super Bowl. NFL and Super Bowl are trademarks of the National Football League, team names are trademarks of their respective teams. HubSpot is just a bunch of Internet marketing geeks who think it's cool that Internet marketing data appears to have predictive value in professional football.

Links for more information:

Article Explaining How HubSpot Made This Super Bowl Prediction

HubSpot's Internet Marketing Blog

HubSpot's Company News

Quotes, attributable to Mike Volpe, VP, Marketing, HubSpot

"The Patriots are beating the Giants on every metric from traffic, to bookmarks, to the number of inbound links. Clearly the Internet community thinks the Patriots are the better team, and we really think this predicts the outcome of the game. HubSpot is headquartered in Cambridge, Massachusetts, but our Super Bowl prediction is not biased, I swear! We are a very data-driven marketing company and we do not come to conclusions lightly."

"These Internet marketing statistics really do have predictive power. I am sure there will be some criticism from folks thinking that the Internet has nothing to do with whether or not the Pats will win. They might be right, actually. But if Las Vegas can predict a winner based on what is essentially a popularity contest - how many people are betting on each team - then I think that our prediction is just as valid. If you look at the statistics for the NFL's worst team, the Miami Dolphins, who only won one game this year, they're way behind both the Giants and the Patriots on all the Internet marketing metrics. In fact, the Dolphins' Internet marketing stats are terrible, just like their record this year."

"Bill Belichick is known to be a coach obsessed with statistics and measurability. Clearly that attitude permeates the entire Patriots organization as they are methodically ruling every Internet marketing statistic the same way they have dominated the NFL this year."

About HubSpot
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free marketing and SEO tool is available at www.WebsiteGrader.com.

HubSpot's Popular Marketing Blog Received Two SEMMY Award Nominations

CAMBRIDGE, MA--(January 25, 2008) -

News Facts

-- Similar to the Golden Globes, the SEMMYs are the best of the best within the Internet marketing community. Although HubSpot is a group of modest people, it is now time to take this opportunity and boast about such an honor. That is why it is with such great pleasure to announce to the world, that HubSpot has been nominated for two, yes count 'em, two SEMMY Awards for our Internet marketing knowledge!

-- The SEMMYs are an annual awards event honoring the great content produced across the search and online marketing industry. The 2008 SEMMYs include articles/posts written by 127 authors representing 111 blogs/sites, all classified into 15 categories. Not only do the SEMMYs include the original SEO category, but also a variety of other specialties, including blogging and social media -- some of HubSpot's sweet spots.

-- Selected alongside other great marketing bloggers, HubSpot's blog article titled "10 Secrets to Marketing with Social News Sites - Digg, Reddit, StumbleUpon and more," was nominated in the Social Media category.

-- HubSpot was also selected as a nominee for the blog article "7 Signs You Should Run Screaming From An SEO Consultant" in the SEO Category.

-- Unfortunately, HubSpot was not selected as a finalist in either category. They are just happy to have been nominated since even the nomination is a great honor, and look forward to competing again next year.

Links for more information:

HubSpot's Internet Marketing Blog

"10 Secrets to Marketing with Social News Sites... " Blog Posting

"7 Signs You Should Run Screaming From An SEO Consultant" Blog Posting

HubSpot's Company News

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"I always thought our blog postings were thoughtful, provocative and interesting, but it is even more enthralling to know that others think so too. Being associated with like-minded folks who have also been nominated tells me that the HubSpot blog is something special."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free SEO tool is available at www.websitegrader.com.

CAMBRIDGE, MA - January 15, 2008 - HubSpot, an Internet marketing company, today announced that Website Grader, a free marketing and SEO tool, was honored with the Interactive Media Award's (IMA) Outstanding Achievement award in the 'Science/Technology' category. The IMA is an international competition designed to recognize the best websites and the people and organizations who created them.

Since its creation in 2006 by the Interactive Media Council, Inc. (IMC), the IMAs have recognized the best in web design and development. The awards are held quarterly and acknowledge a wide range of industries. Categories only appear once each year.

Receiving a judges' score of 472 out of 500, the award given to the Website Grader Internet marketing tool is the second highest honor from the IMC. Website Grader was selected based on design, content, feature functionality, usability and standards compliance and cross-browser compatibility.

Website Grader is a free online marketing and SEO tool from HubSpot designed to show companies the strengths and weaknesses of their websites. Websites are ranked and given a score from 0 to 100. The Internet marketing tool was named one of PC Magazine's Top 100 Undiscovered Web sites in August 2007.

"Website Grader has enjoyed a tremendous amount of attention and excitement since we opened it up to the public last year," said Brian Halligan, CEO of HubSpot. "We continue to believe that HubSpot helps companies improve their websites to make them more effective at inbound marketing to get found by more prospects and convert these prospects into more leads for their business."

About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and customers. Based in Cambridge, MA, HubSpot Internet marketing can be found at www.HubSpot.com and the Website Grader free marketing and SEO tool is available at www.WebsiteGrader.com.

HubSpot's Inbound Marketing System Helps Objective Management Group Generate More Leads Online

CAMBRIDGE, MA - December 12, 2007

News Facts

• Objective Management Group's (OMG) CEO Dave Kurlan started a blog as an avenue to explore and communicate issues in the sales industry and implemented HubSpot's inbound marketing system to increase traffic to his blog and website and to capture more sales leads for his business.
• Objective Management Group provides comprehensive sales assessments and sales-force evaluations for organizations looking to improve the efficiency and efficacy of their sales organizations.
• Since implementing HubSpot, OMG has realized the following results:

• Traffic has grown more than 600 percent -- from about 800 visitors per month to over 5000 per month.
• Leads from their blogging and search engine optimization efforts have grown by more than 350 percent -- from an average of 15 leads per month to 70 leads per month.
• Organic Google search traffic from SEO has grown from about 200-300 visitors per month to nearly 1500 visitors in October 2007.
• Organic Google search traffic is currently over 35 percent of traffic as compared to 10 percent of traffic eight months ago.
• OMG is on the first page of Google results for many of its chosen key words including:
  

• Dave Kurlan from OMG discusses his experience with Internet marketing and HubSpot on video.
• HubSpot built an Internet marketing system based on the idea that inbound marketing (strategies that help people find you) are more effective than traditional marketing programs such as tradeshows, direct mail and cold calling. HubSpot includes search engine optimization, blogs and online social media to attract more qualified prospects to your website. By using landing pages, lead intelligence and marketing analytics, HubSpot users convert more prospects into leads and paying customers. HubSpot also includes an inbound marketing methodology comprised of best practices training, consulting and support.

Links for more information:

HubSpot's Internet Marketing Blog

HubSpot's Company News Blog

Video of Dave Kurlan on Internet Marketing with HubSpot

HubSpot Customer Case Studies

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"Many small businesses miss out on the opportunities that smart Internet marketing affords them because they either don't know what they should be doing or they don't have the time and skill to do it themselves. In OMG's place, Dave was ahead of the game when he started to blog, but he needed a little help to promote it in an effective way and use it to generate sales leads. The results that he's seen are a good indicator for what other companies can realize if they embrace inbound Internet marketing."

Quotes, attributable to Dave Kurlan, CEO, Objective Management Group

"When I started my blog, I really viewed it as an outlet for my thoughts. Being a fan of baseball, you could say my theory was 'build it and they will come.' But the marketer in me knew there were things I should do to promote it or at least make sure people who would be interested in what I have to say would come across it. The results more than speak for themselves."

"We rely on resellers to help us generate business and the Internet is one of the best places to recruit new resellers. We want to make sure that people in the business know who we are and respect what we do. Increasing our profile, whether it be through the blog or getting better rankings for our main website on words that matter for us, is a really important way to continue to grow our business."

About HubSpot

HubSpot is an Internet marketing system that helps your company get found online, generate more inbound leads and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot inbound marketing can be found at www.hubspot.com and the Website Grader free Marketing Tool is available at www.websitegrader.com.

Contact information:

Mike Volpe (spokesperson)
HubSpot
(617) 225-4354
Email is first initial last name (at) hubspot (dot) com

Maura Landry (agency)
SHIFT Communications
(617) 779-1829
Email is first initial last name (at) shiftcomm (dot) com

--Over 150 Small Businesses Turn to HubSpot for Internet Marketing System--

News Facts

• The way people research and purchase products and services has changed in recent years as more people rely on the Internet to find the information they need to make purchasing decisions.
• Because of this, marketers at small businesses must rethink their marketing. Older outbound marketing programs like print advertising, tradeshows, direct mail and telemarketing are not as effective as they used to be.
• Companies need a strategy to get found by more prospects and convert higher percentages of them into paying customers.
• The HubSpot Internet marketing system helps companies transform their marketing so they can become a hub for conversations in their market, helping them to get found by more prospects and convert higher percentages of them to customers.
• HubSpot helps you get found by more prospects:
  

• Get found in search engines - Get more prospects to your website from search engines by finding the best keywords, creating search engine optimized content, monitoring your inbound links and tracking your keyword ranking over time.
• Use the blogosphere - Start your own blog, comment on other blogs and measure the results of your blogosphere efforts.
• Tap into social media - Get your company and content noticed on the web and measure the business effect of your social media program.

• HubSpot helps you convert more prospects into customers:

• Use smart landing pages - Non-technical marketers can build landing pages with lead forms designed with best practices in mind to convert more website visitors into leads.
• Leverage lead intelligence - Have a better sales conversation with leads with automatic lead intelligence, including information like how they found you and a full history of their interaction with your company website, blog and more.
• Improve with marketing analytics - Measure and optimize your programs with our marketing analytics that combine marketing events with web traffic and leads in a single interface.

• Small businesses have historically been underserved in terms of marketing products and services because the available products were expensive, complex and required IT support.
• HubSpot is designed for non-technical marketing people and requires no IT staff.
• HubSpot had been in a private beta program but still grew to over 150 paying customers.
• Starting today HubSpot is open to the public for demonstrations and sales.
• Pricing for HubSpot starts at $250 per month.

Video of HubSpot's CEO on HubSpot's vision and product:

Links for more information:

Request a HubSpot demo

del.icio.us page with links and updates on coverage

HubSpot's Internet Marketing Blog

Hubspot's Company News

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"In recent years, there has been a shift in marketing as more people are catching on that the old way of doing things is no longer getting the job done. Using inbound Internet marketing techniques can be hard for small business owners to implement as the tools available to them are expensive and complex - which is unfortunate as small businesses have the most to gain from the Internet and inbound marketing. With that in mind, we designed our system to be easy to use so small businesses can more effectively compete with their bigger competitors for prospects."


Quotes, attributable to Dave Kurlan, CEO, Objective Management Group

"When I started my blog, it was merely a way for me to express what was on my mind. It never had anything to do with building my brand or generating more leads for my business. Since I began working with HubSpot about nine months ago, I've seen traffic grow from about 800 visitors per month to over 5,000 per month and leads grew from about 15 per month in the second quarter to 70 per month in the third quarter."

"I spend about 30 minutes per day using HubSpot. I find the SEO and lead analytics components to be incredibly valuable and considering the increase in the number and quality of the leads that it helps me generate, HubSpot more than pays for itself."


About HubSpot

HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into paying customers. HubSpot helps companies get found by more prospects using search engine optimization and marketing, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into paying customers. Based in Cambridge MA, HubSpot Internet marketing can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.

Report Reveals How the 2008 Presidential Candidates' Websites Stack Up With SEO and Social Media

CAMBRIDGE, MA--(Marketwire - October 31, 2007) -

News Facts

• As the Internet plays an increasingly important role in politics, both in terms of news dissemination and as a way to reach voters, presidential candidates are employing sophisticated Internet marketing tactics to maximize the impact of their websites.
• A new report generated by Website Grader, a free SEO tool invented by HubSpot, an Internet marketing company, shows that most candidates are succeeding at maximizing their websites' potential.
  • The report evaluated the websites of Hillary Clinton, Barack Obama, John Edwards, Rudy Giuliani, John McCain and Mitt Romney.
  • The candidate's websites received a score of 93 or higher.
  • The democrats scored better in terms of Alexa rank, number of inbound links and number of del.ici.ous saves. Barack Obama ranked the highest in most of these categories.
  • Website Grader rates websites based on a checklist of criteria -- from structure and popularity, to traffic, search engine optimization and marketing. Grades are calculated as a percentile score that runs the gamut from zero on up. So a score of 93 means the site is better than 93 percent of the other sites that have been graded.
• The report also showed that the candidates are doing a poor job of Search Engine Optimization (SEO).
  • None of the candidates rank on the first page of search results in Google for "president" or related keywords.
  • When searching using the term "president," only Hillary Clinton is included in the first 100 results. But she is the only candidate in this analysis that was not included in the top 100 for the keyword phrase "president 2008."
  • None of the candidates rank in the top 100 results for "presidential election," "election 2008,"or "best presidential candidate."
  • Candidates don't rank for keywords that are associated with the issues they are campaigning on.
• In addition to utilizing SEO, many campaigns are embracing new social media tactics but to varying degrees. HubSpot analyzed how the campaigns are integrating social media into their websites and found:
  • Clinton is the only candidate not using RSS feeds on her site.
  • MySpace, Facebook, YouTube and Flickr are universal between the candidates but some campaigns, such as the Edwards campaign, include countless other social networks on their site.
  • Use of Twitter and del.icio.us is sparse. When the campaigns do use del.icio.us, they use it as a news clippings repository but don't add their own analysis of the coverage. As such, campaigns are missing out on the opportunity to add their own thoughts on an article or rebut certain claims.
  • Every candidate has a blog but for the most part, it's just the voice of the campaign -- or one particular campaign staffer. The candidates are missing out on a huge opportunity for a personal connection with voters. The exception is the Romney campaign. His sons and wife all post regularly about their experiences on the campaign trail and Romney himself has made a few posts. John Edwards, his wife and daughter all have "diaries" but the posts are infrequent.
• Analysis for this report was conducted between September 21 and October 24, 2007.

Related Links for More Information

HubSpot 2008 Presidential Candidates Internet Marketing Report

Blog Article - 2 Huge Mistakes by 2008 Presidential Candidates

HubSpot's Website Grader SEO Tool

HubSpot's Internet Marketing Blog

HubSpot' s Company News Blog

Quotes, attributable to Brian Halligan, CEO and Founder, HubSpot

"It makes sense that the campaign's websites are among the best -- I'm sure they have some of the marketing industry's brightest minds on the case. But their poor SEO performance is surprising. Undecided voters are likely to turn to the Internet as a way of researching issues they care about, and the candidates should want to get found by these voters when they search terms related to the election but not specifically a candidate's name. The candidates are missing a big opportunity."

"It's interesting to see what phrases bring up certain candidates. People searching with the term 'end war in Iraq' will see the Barack Obama website near the top of the results or if they search for 'stronger America' Mitt Romney's website comes up. Candidates who are identifying themselves with certain issues should look closely at how they are performing on those keywords."

"What I found most intriguing was how the campaigns are approaching social media and how they could be doing better. Their blogs are a perfect example. In the coming months, voters will be trying to discern a candidate's position on the issues but they also want to get a grasp on the candidate as a person. Blogs written by the candidates and not a campaign staffer, which are updated frequently with personal reflections and observations from the campaign trail, would be a natural way to do that. Mitt Romney seems to be doing a good job here, but the other candidates are missing a real opportunity."

About HubSpot

HubSpot offers the first integrated Internet marketing platform that lets small and medium businesses take advantage of the changing nature of how products are bought and sold. With tools to quickly and easily update website content, add a blog, perform SEO, create landing pages and analyze every step of the process, HubSpot Internet marketing software is the most effective way for small and medium businesses to get found by more prospects and convert higher percentages of them into paying customers. Based in Cambridge MA, HubSpot can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.

Website Grader Recognized as One of New England's Best

CAMBRIDGE, MA--(Marketwire - October 23, 2007) - HubSpot today announced its Website Grader has been selected as a finalist in the Rich Media Applications category for The 12th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"New England continues to be a thriving center of technological and creative innovation. We are thrilled to report continued growth in awards entries year on year, as well as in our organization in general," said Kiki Mills, executive director of MITX. "Our awards finalists consistently raise the bar and we are very proud to provide the platform to showcase their work to the public."

Website Grader is a free SEO tool that lets users measure the effectiveness of their websites based on a host of criteria ranging from traffic to marketing and overall structure. Businesses that use the tool receive a percentile score ranging from 0-99 to illustrate how their websites perform in comparison with competitors. For example, a business whose site receives a score of 40 demonstrates that the website is more effective than 40 percent of other sites that have been graded.

"We're really encouraged by the success Website Grader has received since its launch in February," said Brian Halligan, CEO and founder, HubSpot. "What started as something we created for internal use has become a tool of widespread value for more than 125,000 organizations -- illustrating the growing need for companies to use Internet marketing to take advantage of the changing nature of how products are bought and sold."

HubSpot will be recognized with the other finalists in the category of Rich Media Applications at a gala awards ceremony traditionally attended by more than 900 of the region's top interactive technology and business professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 8th. Tickets can be purchased at www.mitxawards.org.

The 2007 MITX Awards program is sponsored by Backbone Media, Berman Gobin Creative, Digitas, DLA Piper, Doubleclick, Eyewonder, Fidelity Investments, IBM, PricewaterhouseCoopers LLC and Technology Review.

About HubSpot

HubSpot offers the first integrated Internet marketing platform that lets small and medium businesses take advantage of the changing nature of how products are bought and sold. With tools to quickly and easily update website content, add a blog, perform SEO, create landing pages and analyze every step of the process, HubSpot Internet marketing software is the most effective way for small and medium businesses to get found by more prospects and convert higher percentages of them into paying customers. Based in Cambridge MA, HubSpot can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together digital technology, marketing and media. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. MITX hosts over 60 events annually from specialized roundtables, monthly panel discussions and networking events to conferences, forums and two of the largest awards recognition programs in the country. For more information go to www.mitx.org.

Contact

Amy Goodman
MITX
617-871-2155 x203

Maura Landry
SHIFT Communications
617-779-1829

CAMBRIDGE, MA--(Marketwire - October 11, 2007) - HubSpot will be sponsoring and exhibiting at the MarketingSherpa B-to-B Demand Generation Summit 2007 which will focus on the issues that are driving marketing today, including Internet marketing, search engine optimization and Web 2.0 B-to-B marketing. The Summit will take place at the Seaport Hotel in Boston, Massachusetts on October 15-16, 2007.

As the Internet and search engines fundamentally change how people and businesses shop for products and services, marketing must evolve to make companies findable. HubSpot is helping small businesses understand this shift and adapt.

MarketingSherpa's B-to-B Demand Generation Summit 2007 will cover topics including search, video and viral marketing, marketing to Fortune 500, white paper maximization and how to measure and manage leads. The summit will feature case studies presented by B-to-B marketing peers, new methods of B-to-B search marketing, how to market to the Fortune 500 and how to improve networking with B-to-B bloggers.

About HubSpot

HubSpot offers the first integrated Internet marketing platform that lets small and medium businesses take advantage of the changing nature of how products are bought and sold. With tools to quickly and easily update website content, add a blog, perform SEO, create landing pages and analyze every step of the process, HubSpot Internet marketing software is the most effective way for small and medium businesses to get found by more prospects and convert higher percentages of them into paying customers. Based in Cambridge MA, HubSpot can be found at www.hubspot.com and the Website Grader free SEO Tool is available at www.websitegrader.com.