Posted by Ellie Mirman on Tue, Feb 19, 2008 @ 01:41 PM
MarketingProfs covers the success of HubSpot customer Brent Leary of Business Technology Radio and CRM Essentials.
Read the full article: How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenue.
Article Highlights
- HubSpot proved particularly useful to Leary by letting him know which keywords users were entering into Google in order to find his radio show, businesstechnologyradio.com. That allowed him to tailor his content to make it as appealing as possible for a larger online audience.
- "It would take just one week for us to show up higher on Google searches. We would see traffic grow by 50% month on month," Leary said.
- Moreover, his two-person consulting company has received some assignments from large corporations that might not have come about without the exposure from the business radio program.
Posted by Ellie Mirman on Wed, Jan 16, 2008 @ 07:52 PM
Small Business Computing covers the success of HubSpot customer Vocio's success with the HubSpot inbound marketing system.
Read the full article: HubSpot: The Evolution of Marketing
Article highlights
- Vocio has seen a "dramatic" uptick in site visits... Visits jumped from five or six a week to 30 or 40 after Huelsenbeck renovated the site and executed the HubSpot methodology.
- The company for the first time landed a customer that came to it through the Web site... "That one customer alone will generate tens of thousands of dollars in revenue for the year," Huelsenbeck said. "So the [percentage] return on investment to get that client, even if it was the only one we got [this year], is in the hundreds or thousands."
- Rather than paying hunters to go out and find prospects, he now invests that money in cultivating his Web presence to attract prospects... "With the same amount of money direct to SEO and PR [as we're now spending on outbound marketing]," Huelsenbeck said, "I expect we'll see four to ten times the return on investment."
Posted by Ellie Mirman on Wed, Dec 19, 2007 @ 12:34 PM
BtoB Magazine covers the search marketing success of HubSpot customer, Objective Management Group.
Read the full article: Search optimization helps blog drive traffic.
Article highlights
- HubSpot's first order of business was to optimize both OMG's blog and Web site, and set up a mechanism to track visitors.
- The tracking gave Kurlan the insight he needed to determine which topics were of interest to potential customers and which were falling on deaf ears.
- "One third of our traffic is coming from the Google search engine, and [HubSpot] optimized our site so that we show up in the first page of search results," Kurlan said. "The search traffic we're getting from Google has been increasing exponentially."
- With HubSpot's involvement, OMG's business is booming. Page views on the blog jumped from an average of 800 views a month to 5000 views every month. In addition, with the tracking tool, OMG has learned that its blog generates a whopping 25% of the traffic to its corporate site.