Here is where you describe the wondrous glory of your product. A clear succinct description works best. Advertise the benefits to your potential customer, not just the features. For instance:
- Acme Collator will save you 2 man months of effort for every TPS Report
- The net savings to your company will be enough to fund a bowling and burger night
- Did we mention bowling and burgers?
This is where you put the final text that will put the customer over the edge in support of your product. They will then go on to fill the form over to the right.